Challenges faced by Universities/Institutes while Marketing in India
Retention of students after enrollment
Requirement of a local representative for better service and trust of Student and Consultants
Need of a representative who can handle agents as well as students to expedite the process.
It’s important to select good agents for overall business growth. But at present they get low performance levels of agents even after signing a contract.
Lack of understanding of Visa Documentation
From application filling to visa filing and interview and pre-departure process, overall preparation of the student is below expectation.
High cost of Direct Marketing
Local branding and promotional activities such as seminars, events, campaigns, presentations etc incur a high marketing budget due to travelling and local expenses
Time zone difference is one of biggest challenges being faced.
High rate of Visa rejection due to under preparation of students
Right from filling the form to taking an appointment, agents as well as students should be guided on all paper-work needed for visa filing, translation and attestation.
Low ratio of student quality vs. applications processed
Maintaining good quality applications is not an easy task now a days. Though there are various methods of communicating with the available candidates but judging the genuine intentions of a student is tough.